When Steve Jobs, Apple CEO, took the stage at the opening of the WWDC 2010 keynote, us die-hard Apple fans knew exactly what to expect: the next iteration in the company’s mobile lineup. Of course, a small leak from the once watertight walls of 1 Infinite Loop and broadcast to the world (in HD) by Engadget helped a bit in visualizing what the iPhone 4 would end up forming into.
Excitement was coursing through us fans as the moment approached where Steve would announce his new creation. And, as usual, we were not disappointed.
But now that this “revolutionary” device has had its time in the hands of users, the problems that have surfaced and Apple’s “reality distortion field” effect have left me with a nagging question: is this phone all it’s cut out to be?
Now Apple is notorious for overusing the hyperbole – it was blatant at the iPad media event, where they attempted to market an industry-changing device that, when looked at with a clearer mind lacked integral features that the 21st-century computer has as standard (multitasking, USB ports…) Of course, they managed to rectify a few of these issues with a subsequent media event to introduce iOS 4 (pre-WWDC “iPhone OS 4”).
But the way I’m seeing it right now, Steve is losing his “reality distortion field” effect on many iFans. The one glaring notion to this is the extent to which the company went to justify its decision of a 5-megapixel camera on the new device, even going to the extent that it would be able to offer image quality to rival 8-MP shots.
But even worse was the boasting of how the company is changing the way we communicate with iPhone 4, through video chatting from the palm of your hand. Revolutionary?! C’mon, Apple! Nokia had this feature down almost 5 years ago with the first few Symbian devices. Sure, it wasn’t (and still isn’t) pretty, but at least you can video call from any supported 3G network (which is almost anywhere these days). Instead, iPhone 4 users have to rely on a Wi-Fi connection to make this possible.
Don’t get me wrong, however: like I’ve said in previous Apple-related rants, I’m still a die-hard fan, and I love my Apple products. But I think it’s time Apple lay-off on the hyperbole to the extent it used it during WWDC 2010. The iPhone is great, yes, we get it. We’ve got it for almost 3 years now. Maybe, instead of this exaggeration, they could improve the products that their users want improved – the “real” computing devices like Mac OS X and Mac computers.
What do you think? Has the “reality distortion field” effect worn out on you as well? Let me know in the comments.
I'm a young writer from South Africa, chronicling the changing tides in the ever-flowing river of technology. Focusing mainly on Apple-related technologies, I enjoy sharing my opinion and giving a few tips and tricks here and there on the latest and greatest from 1 Infinite Loop. I'm an avid blogger, and an even more avid reader.