iPhone 4: All It’s Cut-out to Be?

By Rahul Dowlath | Apple

When Steve Jobs, Apple CEO, took the stage at the opening of the WWDC 2010 keynote, us die-hard Apple fans knew exactly what to expect: the next iteration in the company’s mobile lineup. Of course, a small leak from the once watertight walls of 1 Infinite Loop and broadcast to the world (in HD) by Engadget helped a bit in visualizing what the iPhone 4 would end up forming into.

Excitement was coursing through us fans as the moment approached where Steve would announce his new creation. And, as usual, we were not disappointed.

But now that this “revolutionary” device has had its time in the hands of users, the problems that have surfaced and Apple’s “reality distortion field” effect have left me with a nagging question: is this phone all it’s cut out to be?

Now Apple is notorious for overusing the hyperbole – it was blatant at the iPad media event, where they attempted to market an industry-changing device that, when looked at with a clearer mind lacked integral features that the 21st-century computer has as standard (multitasking, USB ports…) Of course, they managed to rectify a few of these issues with a subsequent media event to introduce iOS 4 (pre-WWDC “iPhone OS 4”).

But the way I’m seeing it right now, Steve is losing his “reality distortion field” effect on many iFans. The one glaring notion to this is the extent to which the company went to justify its decision of a 5-megapixel camera on the new device, even going to the extent that it would be able to offer image quality to rival 8-MP shots.

But even worse was the boasting of how the company is changing the way we communicate with iPhone 4, through video chatting from the palm of your hand. Revolutionary?!  C’mon, Apple! Nokia had this feature down almost 5 years ago with the first few Symbian devices. Sure, it wasn’t (and still isn’t) pretty, but at least you can video call from any supported 3G network (which is almost anywhere these days). Instead, iPhone 4 users have to rely on a Wi-Fi connection to make this possible.

Don’t get me wrong, however: like I’ve said in previous Apple-related rants, I’m still a die-hard fan, and I love my Apple products. But I think it’s time Apple lay-off on the hyperbole to the extent it used it during WWDC 2010. The iPhone is great, yes, we get it. We’ve got it for almost 3 years now. Maybe, instead of this exaggeration, they could improve the products that their users want improved – the “real” computing devices like Mac OS X and Mac computers.

What do you think? Has the “reality distortion field” effect worn out on you as well? Let me know in the comments.

About the Author

I'm a young writer from South Africa, chronicling the changing tides in the ever-flowing river of technology. Focusing mainly on Apple-related technologies, I enjoy sharing my opinion and giving a few tips and tricks here and there on the latest and greatest from 1 Infinite Loop. I'm an avid blogger, and an even more avid reader.

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(4) comments

Rahul Dowlath July 22, 2010

@feltonroberts you have some great points there 🙂 Apple certainly is at the top of their game – according to the recent quarterly report, the company’s Mac sales are at their highest yet! (leave alone the iPhone and iPad, which are also receiving fair amounts of their own success contributing to the company’s rise).

I must confess that I, too, am a huge Apple fan and wrote this piece in light of a few opinions I had at their current standing with this particular product. At the end of the day, though, Apple still reigns supreme (for me, at least) when it comes to my computing needs.

Mark Reese July 14, 2010

The iPhone 4 is simply the best phone I’ve ever had. I haven’t noticed any signal problems and it continuously delights me. I’ll be curious to see how Apple handles the situation for those that do have a problem, though. Definitely some high tech PR in the works, I’d like to think.

    Rahul Dowlath July 14, 2010


    The iPhone is certainly a remarkable piece of tech, and I agree with you that this is certainly some “high tech PR in the works”. I guess the signal issue only affects certain users in areas where the network may be a problem. Perhaps the AT&T service is overloaded with capacity given the large interest in iPhone 4. Glad you’re enjoying your new iPhone 🙂

      feltonroberts July 21, 2010

      Rahul, I own the the new phone and have been taking many photos with it. The flash doesnt do much in the way of quality so i avoid it but i can say that the pic quality is quite good. And from almost every camera shoot out I read, the iP4 reigns superior to the other 8MP cameras they put it up next to. These include the EVO 4G, and the Droid x and the incredible. In this regard, Apple lived up to the idea they tried to drive home which was that high mega pixel counts dont matter nearly as much as spec freaks would like them to. Apple seems to focus on certain things at the expense of others when it comes to both their software and hardware. In this go around they seemed to have really wanted to develop a unique camera system. I think they achieved it. They also were determined to provide users of the new hardware with an improved battery. They did it, albeit possibly at the expense of the antenna design. I keep going back and forth on how I feel about how Apple is handling the “hardware flaw” situation.

      At the end of the day though, they are more on top of their game then ever. I know some will debate this but lets be realistic, the numbers support this. iPad is already a mainstream device. The new phone is getting loads of good press despite all the bad. Users dont seem to be returning the phones and Apple can hardly keep up with production on either the iPad or the iPhone. In my opinion the phone kicks ass. and im just a user. And a fanboy as well and in my opinion Apple is handling this situation with more general effectiveness than other companies would given they were in the same situation. This is the type of stuff that comes from being on top. Lets face it, Apple is ON TOP and there are those that will constantly test them to see if they have what it takes to stay on top. Im happy to see it too. It keeps things competitive. Anyhow, im rambling now. i just cant believe i love their products so damn much. i love my phone even though i think it does indeed drop calls.

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