Twitter and Amazon URL Shortening Service Can Jeopardize Existing Providers.

By Jim Roberts | News

Heard of the new internet service called ‘URL shortening’? Well, in case you haven’t, then visit some favorite sites for shopping and social networking to find out.

Amazon and Twitter, respectively are two of the newest joiners of the club which now provides shortening of URL just like TinyURL and

As it seems, Twitter and Amazon may have made a good move for their business, since people are looking for short-cuts that are dependable enough in terms of service provided.

For Amazon, the alleged shortened URL will be The x’s are letters and numbers combination for the giant shopping site. This service shall be provided and powered for Amazon by a third party service,

Twitter on the other hand, is just rumored to be launching its own shortened URL but no words yet on whatever it is or if ever a third party will host it for Twitter. This report was somehow denied by the chief exec of Twitter, Evan Williams and said that users may not possibly have this shortening alternative from a third party .

Size does matter

Should Twitter be using its own service for URL shortening, this would be an impact for the entire URL-shortening industry. How and Why? When URL-shortening services like, tinyurl and would halt from its operation, the links that go and are associated with them will also become invalid.

So far no major damages have yet unfolded but from last year’s unfolding of events, had discontinued its venture for accepting new URLs with the exception of interfaces for programming. In addition, if Twitter would power its own shortened URL, its own servers shall handle the redirection and may be a point for reliability issues.

However, this would add stability to links for a long duration of time for Twitter. As long as Twitter exist, so will your links associated with Twitter. Really, there should be no raucous disagreement about this. Why worry too much for the welfare of companies powering shortened URLs when giant companies like The New York Times, Amazon and Huffington Post are obtaining this service from

Surely, the shortened URL service providers will have to stay for a while. The main problem might fall on the fact that if Twitter pursue its own-powered URL shortening, it’s possible that the site may even crash and can even be in disarray.

About the Author

Holding a dual degree in both Management and IT with 13 years of business experience, I am Jim F. Roberts from California, USA. Needless to say, I am a techy guy and I love exploring, checking out the latest gadgets and sharing my thoughts on a lot of things.