Yahoo! has just unveiled its grand plans for the end of the year as well as looking ahead into 2011. There are some major product feature upgrades in the pipeline and you should know that plans are afoot to bring the ‘lost Yahoo!’ Yahoo has lost a lot of ground to Google, Gmail and Bing in recent times, but the company looks determined to take all challenges head first in the near future.
For starters, the Yahoo Mail has been revamped completely. It is now faster and easier to use. IM has been integrated in mail and there is Twitter and Facebook integration as well.
Search engine has been upgraded too. You will get a variety of search results, which will try to solve your query quicker. For example, searching the name of a movie, will give you options from where you can buy the tickets!
There will also be a dedicated Yahoo Mail app for the Apple iPad, because Yahoo recognizes that the tablet platform needs attention. Even a Starbucks community powered by Yahoo! has been showcased!
2011: Future of Yahoo!
Yahoo has also made it clear that the fact that it does not own an OS will not be an impediment to its growth in the mobile platform. It believes that carriers will actually prefer Yahoo, irrespective of the OS being used on their mobile devices.
Yahoo also stressed on its advantages of Gmail and Hotmail in terms of significantly lower amount of spam. The company has also been focusing on improved data center design and layout, to cut costs.
So, where does this roadmap lead Yahoo to? Though the company declined to share any goals, it has been reported from close sources that Yahoo plans to have 1 billion unique users in the next 3 year period and earn a revenue of 10 billion dollars in the same period of time. Huge!
While these projected numbers are certainly impressive, the question is: are they realistic? Probably not; if recent trends are taken into account. Though Yahoo can get to the number of unique users with strategic acquisitions, the revenue target may be a bridge too far because they are currently at just 6.5 billion.