Overview of What is Google Admanager, features of Google Admanager, how to setup Admanager for Adsense on WordPress and some useful links.
Most of the blogger are aware of income solutions provided by Google – Adwords for advertisers and Adsense for publishers. The Google team have suggested to make use of another integrated system called Google Admanager (links up with Adsense account) that helps to track your adsense performance, make direct ad sales to advertisers based on certain ways such as CPD, CPM, CPC..
So let me make it short and simple for everyone who are willing to make use of Google Admanager on there blogs (Self hosted wordpress) or static websites.. so on.
In simple words, Admanager is a solution for publishers where they can rotate ads and serve high income-serving ads on there websites or blogs. This is done by combining adsense advertisers and other ad networks together, so if you are looking for free solution for targeting ads then Google Admanager is the best option.
There are different models in Google adsense manager, for example if you have a website and you want an advertiser (direct sales) to bid the ads on a daily basis then you can set an fixed price, this is called Cost Per Day (CPD). Similarly you can set Cost Per Click (CPM) and Cost Per Milli (CPM) and instantly deliver ads once approved.
Though I am still exploring Google adsense ad manager, but some of the best features of using this service are:
Like me, you can only opt for Google adsense program via Google Admanager or make use of multiple ad network and serve the ads so your website has different sources of income. I’ve one ad served by Google ad manager as of now and the performance looks solid.
If you are on WordPress blogging system then integrating Admanager is easy, you don’t have to upload any files. Just place 2 codes on your website and it will deliver ads after some time, check this text file to get an idea.
I thought to write a tutorial on setting up admanager for wordpress but already there were some top resource available online, so some of the best and easy ways to setup Admanager for Google adsense on WordPress platform are provided here. I found them very useful and it will be of great help to setup Admanager (took me around 45 min-1 hour)
Setup Google adsense by Hongkiat – A highly recommended tutorial which is very lengthy as it explains all the major requirements to setup Admanager on your wordpress or any website. Check it out, has a detailed breakdown on Admanager usage.
Google Ad manager on your website by Rusty brick – The tutorial works mostly on the screenshot making it a lot more easier to setup admanager, also it explains the “order” features more clearly on what to input and how to input the fields.
Admanager WordPress plugin – Once you have finished setting up the Admanager orders and line items, you’ll have to generate HTML code and add the code on your website. But Bretteleben came up with an idea for lazy people with an Google Admanager plugin to make it easy for wordpress users.
Though I prefer including the scripts (like I said there are 2 HTML codes provided by Admanager, one code should be placed between head tags and another one inside the body tag) but that can be tedious sometimes.
I am browsing a lot of stuffs on this to understand Google Admanager in a better way. I know I might have missed few points but well, I am still exploring and taking my time to find the perfect way to maximize the potential using Admanager 😉