Why Alexa traffic curve and ranking system sucks

In between the month of June I was addicted to Alexa information statistic service,as we know Alexa is a pretty old website service which is used to analyze various aspect of the site/blog and  rank of a websites/blogs.This ranking system/statistics of Alexa is based on it’s own different algorithm.Alexa encourages users to install a toolbar onto their computer and then they use the information from the database system to give a inappropriate ranking and false information about a particular website/blog!

Alexa ranking and traffic curve lags by one week,i.e it won’t show any real time traffic stats! This post is about alexa system being inaccurate (it sucks too) but I still can’t understand why people like to use alexa as a metric-analytic tool!

Anyway this is the screenshot of the traffic curve of blogote according to Alexa.

alexa blogote sucks thumb Why Alexa traffic curve and ranking system sucks

As you can see the traffic line/curve is almost going consistent and doesn’t indicate much difference ,this means Blogote got a consistent traffic till June 23rd which is absolutely wrong!

Why Alexa sucks :

To prove alexa system is false (I hate it now,It sucks) I have checked my Google analytics stats and from this Screen shot you can easily figure out that from June 16 and till June 18th this blog got massive amount of traffic,it is about 25 times more than the usual daily traffic.Their were 10k unique+ visits in those 3 days which is huge compared to the daily stats! The screenshot says it all!  But if alexa was right in gathering data and calculating the traffic then alexa system must have shown a rising curve but the curve didn’t shoot up!

google analytics blogote thumb Why Alexa traffic curve and ranking system sucks

This clearly indicates that Google analytics data may be wrong or alexasucks in showing the right statistics.As we know Google analytics is considered as the most accurate traffic analyzing service available and moreover Woopra,Reinvigorate,shows the same stats indicating that Alexa system is wrong!

The bottom line

Alexa is getting less and less accurate (lets call it inaccurate) over the time (their updates doesn’t help in providing accurate stats) and also your rank depends on people visiting your site with the Alexa toolbar installed.If they visit your visit frequently then you will get a good rank,frankly saying Alexa system is outdated.The traffic,ranking,comparing statistics sucks! You can use Alexa only to get an Idea on your traffic and nothing more than that.Don’t waste time or lose your heart (or cheer up) by using alexa system.

Support Alexa sucks

Here is a non profit Alexa blog from a guy called ALEXA SUCKS who created a webpage on free blogspot to prove that alexa system of ranking web pages and other sites really suck and he wants to show/prove this to millions of people! I agree with him..

Let me know if you really care about alexa system and do you use it to analyze your blog stats ?

Written by on June 29th, 2008

Self-proclaimed geek, editor of blogote, who loves all things tech.



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16 Comments



  1. i agree 1000% , i own a site daily i had more than 5k and 50k page views my rank is 75 k

    site with only 300 unique and 1500 pages rank 25k what the xxx shit this is

    alexa plz shut down ur system


  2. Hello; My comments about alexa actually concern my website’s ranking instead of my blog; but I am also dissatisfied with my alexa ranking. In the same time that my google ranking has gone from 0 to 3 my alexa ranking has never made it above 9 million. It was around that number at my last quarterly update from them, but since has gone down stedily every week. It was down to a little over 14 million as of last week. I’m thinking well when my next real look comes around it will jump back up again. No such luck. I’m actually writing because my site now has an alexa ranking of over 20 million. I haven’t noticed any drops in my traffic on my site. If anything there has been more viewers not less. And I’ve added a lot of new content to my site recently. I don’t know if there is really one good word to describe how betrayed i feel by the alexa ranking site and more importantly the unfair level of reliability that is attributed to their ranking of a given website. So, should I add their tool bar? I don’t think so not with such an unfair evaluation of my work. Good luck in getting them changed, improved, or replaced as a standard for measuring site value. Thanks, Max


  3. You are true to an extend, but the fact that Alexa has a different stats system, it doesnot show direct number of visits instead the reach. I’m also not a big fan of Alexa, but the fact that you got a small rise in Alexa stat indicates its true to some extend. I would like to see you ranking on that same day.


  4. well lot of people are saying that alexa is too old and better not to consider it coz we have much better analytics :D


  5. well not only they are not reliable but i must add one more thing. If you use an advanced anti-trojan on your system (such as iolo’s system mechanic) you will see there is a “trojan” called alexa on a default win xp installation (!!) that monitors your surfing.

    PS: i lost you there for a few days sid!! :D


  6. I always knew that Alexa was nothing more than junk, but I still like to see my blog’s rank improving every couple of weeks :)


  7. I talked about this Alexa rank matter with an keywords experts but they told me Alexa sometimes providing wrong information and rank based different manners and it’s depends with many things.


  8. I use google analytics but didnot have belief on alexa rankings :) . They sure are messed up


  9. g8 research done buddy..i agree with you alexa is really getting worse day by day.


  10. I never cared abt this and n’t willing to do so in future . But , I love GoogleAnalytics !! Its gr8 .


  11. Ever since they changed there system. My rank has been same. No increase/no decrease . WTF .. IT is certainly not reliable


  12. Cant say abt relevancy
    but I dont like alexa


  13. Alexa has always sucked and even more so since they changed there ranking system. My traffic keeos going up and so does my ranking. Surely an increase in traffic should result in a lower ranking not a higher one.


  14. I am with Siddharth, I am not trusted in Alexas analytics


  15. my blog’s traffic is constant over a period of time and my blog’s alexa rank is keep going up….
    i think alexa is also good.
    i don’t want to comment on google website analysis service


  16. @David Hobson – hehe.. True! An increase in traffic should result in a lower ranking not a higher one.. I completely agree with you :-)

    Thanks for passing by!

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