CES 2012: Microsoft’s Departure and the Tech Expo

By Rahul Dowlath | Microsoft

This year’s Consumer Electronics Show will be the final time Microsoft presents a keynote presentation. This was a tradition that went back to the early 80s, and it is a rather bittersweet moment for both the Redmond giant, and the larger tech fraternity. But it also presents the question: is there really a need for the “tech expo” in today’s times?

Tech Expo From Microsoft

Apple, as you’ll recall, dropped out of the Macworld Convention a few years ago, citing the need to focus on presenting their own product announcements, and the ever-increasing ability of the connected web to announce new products far quicker than via the traditional keynote method at expos.

Microsoft has cited similar reasons, and thus, from the next CES, we won’t be having a “heavyweight” presenting. But, I feel that this is the natural course of the development of modern technology. By having to present at such conventions, these large companies engineers have greater and more stressful product time-frames. The result? Sub-standard products, leaving consumers frustrated and sending tech bloggers into a frenzy.

Whilst it was a tradition that some can say harks back to the old-school “Expo of the World” that showcased innovations that shook the world (case in point: the Eiffel Tower in Paris), today’s connected web means that companies can work at their own product time-frames, and thus release better products in a manner befitting today’s newer methods. I guess it’s time to move on…

It’ll be interesting to see how Microsoft handles their tech offerings post-CES 2012, although I have a suspicion that it’ll be hauntingly reminiscent of Apple’s own presentation style.

Apple has flourished since their departure from Macworld; we now have almost definitive time-frames for their various products, and just later this month, we can expect a media event in New York City that has something to do with print publications and text books… watch out for that.

So, leaving an established tech expo could be a way for the larger companies to make room for the smaller ones to find their voice. And, after all, it’s not the end of the larger companies; as we’ve seen with Apple, and soon, now, with Microsoft, they only grow from strength to strength.

About the Author

I'm a young writer from South Africa, chronicling the changing tides in the ever-flowing river of technology. Focusing mainly on Apple-related technologies, I enjoy sharing my opinion and giving a few tips and tricks here and there on the latest and greatest from 1 Infinite Loop. I'm an avid blogger, and an even more avid reader.