Title: 3 Common Errors That Lead to Digital Marketing Failure
In theory, digital marketing sounds simple. There are billions of Internet users, so how hard can it be to grab the attention of just a tiny number of them? This is a bit like saying fishing should be easy because there are so many fish in the sea. Many people still struggle. It takes the right tools and skills to succeed.
You also have to be careful to avoid errors along the way. Particularly important to avoid are the ones below, which are easy to make if you’re not paying much attention. Here are the top digital marketing mistakes that businesses should avoid.
- Ignoring SEO
Search Engine Optimization is the umbrella term for a range of tools and techniques with one central aim, which is to make your website appear higher in the results for searches relevant to your products.
It is not a strategy for quick results, which is why some businesses ignore it. But when it eventually pays off, the results can last for a long time, and they will help customers to trust your brand more. This can have a big impact on how much they buy. Whether you do it yourself or outsource to an SEO agency like King Kong; SEO is definitely something that should be in your marketing mix.
- Not caring about effective web design
Good web design isn’t rocket science – the easier you make it for your customers to find what they want and checkout, the more likely they are to buy from you. Yet many businesses’ websites are confusing to navigate and poorly designed, with companies focusing on flashy optics rather than creating something that’s easy to use.
You can create a good-looking and functional website. Some good ideas are to have a prominent navigation bar with a search feature and to make sure that the ‘go to shopping cart’ button is clearly displayed. Also, make sure that your site works well on mobile devices.
- Targeting the wrong customers
One of the biggest benefits of digital marketing is the ability to focus your marketing efforts on small, likely-to-buy groups. But there is a Goldilocks zone when it comes to group size – you don’t want to target too broadly or too narrow. Many companies profile and target several buyer groups simultaneously to see which works best.
Conclusion
Online business success does not come easy, but well-thought-out strategies that avoid errors like those above will give your business the best chance.
