How To Set Facebook Ad Goals For Phenomenal Results

Before going and diving into any form of online paid advertisement, you really need to figure out what your goal is going to be. Then, once your goals are set, think about what you will pay for the advertisements.

Without the listed goals, you will never be able to customize a Facebook ad that drives sales. Without goals, you don’t know what you want from your campaigns. It’s like throwing a dart in the dark.

However, it’s worth noting that the goal of your ads is not the same as the objective you select while creating the ad. The two might be closely related but are not the same. Your goal is what you want to achieve from your ad campaign. The objective is the way to achieve the goals.

Possible Facebook Ad Goals

When you are marketing on Facebook, you can achieve only a few possible types of goals. However, if you go through each goal, you will find that although the goals might differ, all the goals are ultimately connected to sales.

So, one thing is certain: the objective of goals is not sales. After all, it is the true essence of any advertising. Then what is the real purpose behind these goals?

While selling your products and services is your ultimate goal, what’s more important is how you will want to sell more products.

Here are the Facebook ad goals.

1. Generate New Leads For Your Business

Facebook leads don’t have to be funneled directly to your store page. Instead, the ads are directly connected to your website; this makes your ads more effective.

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Any Facebook ads can generate leads. These leads become a part of the sales funnel. The individuals who become part of the funnel are then introduced to several marketing campaigns.

2. Increase Customer Engagement

When a customer is engaged with a brand, they will trust it more than others. And you will be foremost in their thoughts when they think about a product and service you sell.

When it comes down to buying a product or service, their past history with your brand will make them more likely to choose your brand. This is because of the relationship or bond they have created with your brand.

3. Increase Brand Awareness

A consumer will never buy a product from a company they have never heard of before, even if the product is top-notch. Ads can be a great way to simply put the brand’s name inside customers’ heads.

The more people are aware of your brand, the more you can convert them for your business. And among all the social media platforms, Facebook seems to be the best platform for marketing.

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How To Choose The Right Facebook Goals?

As we already know, no matter which goal we choose, it all leads to sales. So, we must keep the sale part out of the calculation.

Now that is out of the calculation, you must think about different ways you need to attract your audiences and funnels by which the audiences will be redirected to your website.

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Determining your Facebook ad goal is pretty simple. You just need to ask yourself this question.

What do you want to get as a result of the campaigns?

Now for the answer, your goals can be the following.

  • Increased brand awareness.
  • Generating new leads.
  • Getting new people in the sales funnel.
  • Boosting customer engagement.

You mustn’t confuse your goals with the social media terms used to define success. For instance –

  • 100,000 clicks.
  • 100,000 impressions.
  • Likes, shares, and comments.

These are the metrics that do not have any tangible value. Having these might sound great but not reflect on your ad campaign goals.


After reading the article, go over all your active Facebook campaigns. Try to evaluate their performance based on the right foundations. Then, audit your Facebook campaign and look for the misjudged goals. Finally, change the ads’ settings, optimize them for your goals, and start a new ad campaign.