Social media has become a very popular platform for promoting business. It has the potential to reach millions of people across the globe through different channels such as Facebook, Instagram and YouTube etc. Social media marketing provides many benefits, such as increased brand awareness and better ROI on investment but one of the significant challenges that every business faces is how to increase its reach. Paid social can help achieve this goal by increasing your audience base, which ultimately leads to more sales conversions.
Increase in Reach and Engagement
- Increase in Reach: Social media advertising helps you reach out to more people than paid marketing channels like TV or print advertisements. This is because most social networks have millions of users who use their platforms daily. This means that when browsing through their feed or timeline, they might also see your ad.
- Increase in Engagement: When someone clicks on your Facebook advertisement or Twitter-promoted tweet, they will be taken to the landing page you created for them (such as a website). Here they will get exposed to more information about your product/service before deciding whether to purchase it or not. Hence by increasing the engagement rate, you will also be increasing sales as well!
Drives click to website
Paid marketing will help you to drive clicks to the website.
- Increase in engagement with a brand: When people share your ads or content on their profiles, it increases your brand’s engagement rate and ultimately increases the audience’s awareness.
- Increase in click-through rate: Paid ads generate more impressions as compared to organic posts on Facebook and Instagram, which means more users will come across your Ads. When they see any ad, they have the intention to click through it to get more information about that product or service being advertised, which results in an increase in CTR (Click Through Rate). This can also be measured by comparing CTRs from organic versus paid messages.
- Once you get customers to your site, you can keep them there and funnel them to sales pages using onsite content like blog posts. Finding the right blog tools will help you create quality content that keeps customers engaged.
Helps in generating Leads
You can use paid marketing of ads on social media to generate leads for your business. In fact, it is one of the best ways to do so.
Paid advertising is an essential component of digital marketing; therefore, it’s not surprising that social media platforms are using this method as their main monetization strategy. As a result, you can have a steady inflow of traffic and targeted customers interested in purchasing your products or services. For example, if you want to get more sales from Facebook posts, Twitter tweets and Instagram posts, then consider using advertising services.
“Nowadays, social media platforms are used for the whole customer journey, including retention, customer acquisition, remarketing and service,” as AdRoll professionals say.
Paid marketing of ads on social media is cost-effective because it helps you reach your target audience and allows you to engage with your customers more personally. As the number of likes and followers for a particular brand increases, so does the conversion rate. It is also elementary to track ROI using paid ads on social media platforms.
The above points show that paid marketing on social media is a good way to promote your products or services. You can reach out to more people and generate leads simultaneously. It also helps you in saving money while promoting your brand.