Video storytelling is an integral part of branding for startups and established brands alike. It educates, entertains, and makes your audience return for more. Additionally, it brings life to your brand’s purpose, values, and ideas in the long run. But businesses may fail to create compelling narratives because they do not know what actually connects with the audience and makes an impact. While audience expectations may differ, you can stick with a few basics of storytelling to match them. Let us share a few surefire tips to master video storytelling for your brand.
Creating empathy is the key to winning the storytelling game for your brand. People are more likely to buy your products and trust your brand when they feel an emotional connection. The best way to build it is by understanding your target buyers, identifying their pain points, and providing solutions to them. Integrating solutions to specific concerns in your brand narratives demonstrates that you care for your customers and want to do your best to help them.
Cut the sales pitch
Branding experts recommend cutting the sales pitch and focusing on educating or entertaining your customers with your stories. Unleash their stories rather than promote your brands. In fact, you can add the sales element by creating narratives with customer testimonials. These user-generated stories can help you win the trust of your target audience because they are more likely to trust real consumers a lot more than marketing gimmicks.
Repurpose existing content
Repurposing existing content pieces enables you to make the most of the hard work of researching, writing, designing, and editing them. For example, you can try ideas like converting a blog post or e-book into a video. You can leverage tools to add image to video online and enhance it with background music to make the videos more engaging. The great thing about repurposing is that it saves time and money, besides empowering your brand’s storytelling strategy.
This one is a no-brainer because buyers trust brands that go the extra mile with authenticity. You may create beautiful videos, but don’t expect them to make an impact if they are not authentic to your brand’s image. Stay consistent with your values, personality, and tone of voice every time you craft a story for your audience. Remember that they are smart enough to see through fake content, so never even try it!
Another surefire tip to win with storytelling is to seek inspiration for your brand stories. You can gain insights from competitor campaigns and even brand stories from businesses in other domains. Find ways to create immersive and interactive content because it engages the audience and makes them stick with your brand for the long haul. You can also run surveys and polls to understand what consumers like and craft stories around these elements.
Video storytelling is a craft you can learn and master with experience. Following these tips put you on the right track to creating compelling video campaigns for your brand.