Generation Z? It is very likely that you have heard this concept lately, just like millennial. Even on Twitter, the term boomer is used sarcastically . What do these words have in common? Neither more nor less than representing different generations of people, with general characteristics and above all, technological, according to the Pew Research Center , which we will tell you about below.
Born between 1928 and 1945, a period that includes historical events such as World War II, the crash of 29 in the United States and, in Spain, the Civil War. Logically, the priority of these people is to be with their loved ones, isolation and loneliness being their main concerns, due to their long age. Their lifestyles are marked by deteriorating health.
In terms of communication, devices that allow voice interaction are very useful, since they make it easier for them to be in contact with their relatives or caregivers and that usually introduce them to technology. Television is the electronic device par excellence for the consumption of content and they are not used to electronic commerce.
Baby boomer generation
They are between 56 and 74 years old, and represent the population explosion after World War II in several countries. In Spain, however, we delayed these dates from 1957 to 1977, when 14 million babies were born . Work is an essential part of their lives and they are used to working for many years in the same company.
When it comes to buying online , they are more likely to use their home computer before their mobile, and they use social networks to stay in contact with friends and keep up-to-date, with Facebook being the most visited. Its use of the internet is more practical than for entertainment.
They were born between 1965 and 1980, they happen to be the most adaptable to change, at the same time they saw the birth of the Internet and all subsequent technological development. During this generation, the majority of women were incorporated into the labor market.
Most of these people buy online and have a predilection for the use of Facebook and YouTube, which help them search for fun content, as well as keep up to date and see what their friends are up to.
Generation Y or millennials
They are located between the years 1981 and 1996 and cannot live without technology, adapting to the changing rhythm of things. They have had two crises when they were young: the 2008 one and the current one, due to the coronavirus.
They love the mobile phone and the continuous connection to the Internet. They are also very social in their purchasing processes, with social networks being important in their decision, in addition to sharing their acquisitions . The video format is the one that presents the most engagement on the part of brands to attract them.
These young people have already reached the age of majority, since they were born between 1997 and 2012. The need for acceptance and belonging to a community characterizes them, as well as activism for issues such as the environment and the sustainability of the planet.
They are the first digital natives, being the mobile device even more relevant than for millennials. They are constantly connected by visiting their social networks, chatting, watching videos or using search engines. Without a doubt, YouTube is the king among this audience, with almost universal use, since 9 out of 10 use it at least once a month.