Apple Introduces 13-inch MacBook Pro with Retina Display – Press Release from October 2012

Last Updated on July 15, 2021 by Sara Taylor

Apple Introduces 13-inch MacBook Pro
with Retina Display – Press Release from
October 2012
SAN JOSE, California—October 23, 2012—Apple® today introduced an all-new version of
its popular 13-inch MacBook® Pro featuring a stunning Retina™ display and all flash
storage in a new compact design. At a mere 0.75 inches and 3.57 pounds, the remarkably
portable 13-inch MacBook Pro with Retina display is 20 percent thinner and almost a pound
lighter than the current 13-inch MacBook Pro.
“The 13-inch MacBook Pro is our most popular Mac, and today it gets completely reinvented
with a new thin and light design, fast flash storage and a gorgeous Retina display,” said Philip
Schiller, Apple’s senior vice president of Worldwide Marketing. “With vivid colors, razor
sharp text and more pixels than anyone else’s 15 or 17-inch notebooks, the Retina display
completely changes what you expect from a notebook.”
The new MacBook Pro packs more than 4 million pixels into its 13-inch Retina display,
nearly twice the number of pixels in an HD television. At 227 pixels per inch, the Retina
display’s pixel density is so high the human eye is unable to distinguish individual pixels at a
normal viewing distance, so images look sharp and text looks like it does on the printed page.
With four times the pixels of the current 13-inch MacBook Pro, you can view and edit video
in pixel-accurate 1080p and see a new level of detail in high resolution images. The 13-inch
Retina display uses IPS technology for a 178-degree wide viewing angle, and has 75 percent
less reflection and 28 percent higher contrast than the current generation.
Featuring flash storage that is up to four times faster than traditional notebook hard drives,
the all-new MacBook Pro is extremely responsive, whether it’s waking from sleep or
launching your favorite apps.* Fast flash storage combined with the latest Intel dual-core
processors gives the 13-inch MacBook Pro with Retina display plenty of power to run your
most demanding apps with ease.
The 13-inch MacBook Pro with Retina display features 2.5 GHz Intel Core i5 processors with
the option to choose faster 2.9 GHz Intel Core i7 processors, Intel HD Graphics 4000, 8GB of
1600 MHz memory, and up to 768GB of flash storage. Two Thunderbolt and two USB 3.0
ports allow users to connect to multiple displays and high-performance devices, and a new
HDMI port offers quick connectivity to an HDTV. The 13-inch MacBook Pro with Retina
display also features a FaceTime® HD camera, dual microphones, improved speakers, threestream 802.11n Wi-Fi, Bluetooth 4.0, and a MagSafe® 2 power port.
The 13-inch MacBook Pro battery delivers up to 7 hours of wireless productivity and can
remain in standby for up to 30 days.** With the all new Power Nap feature in OS X®
Mountain Lion, your MacBook Pro with Retina display stays up to date while it sleeps.
Power Nap automatically refreshes Mail, Contacts, Calendar, Reminders, and Photo Stream,
and when the notebook is plugged in, downloads software updates and backs up your Mac®
using Time Machine®.
Apple Introduces 13-inch MacBook Pro with Retina Display – 25/10/12 8:48 AM / 2
Continuing Apple’s commitment to energy efficiency and the environment, the new 13-inch
MacBook Pro with Retina display meets stringent Energy Star 5.2 requirements and achieves
an EPEAT Gold rating.*** Each unibody enclosure is made of highly recyclable aluminum
and comes standard with energy efficient LED-backlit displays that are mercury-free and
made with arsenic-free glass. Apple notebooks contain no brominated flame retardants, are
PVC-free and are constructed of highly recyclable materials.
The new 13-inch MacBook Pro with Retina display ships with OS X Mountain Lion,
bringing Messages, Notification Center, system-wide Sharing, AirPlay® Mirroring, Dictation,
Game Center and the enhanced security of Gatekeeper to your Mac. With iCloud® built into
the foundation of OS X, Mountain Lion makes it easier than ever to keep your content up to
date across your Mac, iPhone®, iPad® and iPod touch®.
Pricing & Availability
The 13-inch MacBook Pro with Retina display is available with a 2.5 GHz dual-core Intel
Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 8GB of memory and 128GB of
flash storage starting at $1,699 (US); and with 256GB of flash storage starting at $1,999
(US). Configure-to-order options include faster dual-core Intel Core i7 processors and flash
storage up to 768GB. Additional technical specifications, configure-to-order options and
accessories are available online at The 13-inch MacBook Pro with
Retina display is available today through the Apple Online Store (, Apple’s
retail stores and Apple Authorized Resellers.
*Testing conducted by Apple in October 2012 using preproduction MacBook Pro with Retina
display configurations. For more information visit
**The Wireless Web protocol testing was conducted by Apple in October 2012 using
preproduction MacBook Pro with Retina display configurations. Battery life and charge
cycles vary by use and settings. For more information visit
***Claim based on energy efficiency categories and products listed within the EPA ENERGY
STAR 5.2 energy database as of October 2012. EPEAT is an independent organization that
helps customers compare the environmental performance of notebooks and desktops.
Products meeting all of the required criteria and at least 75 percent of the optional criteria are
recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA
and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer
Products. For more information visit
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork
and professional software. Apple leads the digital music revolution with its iPods and iTunes
online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App
Store, and is defining the future of mobile media and computing devices with iPad

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