The last few years have seen a huge number of new businesses emerge as people leave the traditional labor market. While this is great for consumers, as the owner of one of these businesses you may be wondering just how you can stand out from the competition and get your brand in front of people. We’ll go over a few ways both new and old that can boost awareness of your product and help you to get the traction that you have been searching for to make 2023 your biggest year yet.
- Social Media
The rise of social media has given a platform to all sorts of voices that wouldn’t have been heard otherwise and one of these voices can be your business. Whether you are using ads on Facebook or trying to become the next viral hit on TikTok, these platforms can give you the chance to get your product in front of millions of people.
Being seen and selling your products or services are two completely different things though. You’ll want to both catch the attention of an audience and show how you can somehow add value to their lives quickly. Of all the suggestions here, social media has the largest potential reach but also some of the most challenges. Advertising can be expensive and hoping to go viral is a lottery that many people are attempting to win.
There are many popular online marketplaces that can manage sales and you should use them, but in the rush to do so don’t forget the advantages of the direct-to-consumer angle to help scale your business. Every sale that you make directly gives you an opportunity to better learn who your customers are and lets you build a database of interested consumers to market to on an ongoing basis.
Simply having a website will give you an added level of authority that many customers are going to appreciate and it can provide you with the opportunity to show off features of your product in a more extended way than you can on those other marketplaces or through social media.
- Old School
While these methods don’t always scale as well as some others, for local businesses some traditional tactics still work the best. From putting your company name on tote bags, shirts, hats, and ink pens and handing them out to posting fliers, these methods of promotion can still be great for a business that is mostly local, or one that is just trying to establish proof of concept in a limited area before expanding. Don’t be afraid of old-school techniques, they can still be a powerful way to get your name out there.
An often overlooked method of promotion is establishing a partnership with others also seeking to grow their business. Obviously, your direct competitor is not an ideal choice but say you have a business selling roasted nuts, a business that is focused on selling chocolates could be a natural partner.
While not all nut lovers will be chocolate lovers or vice versa both are commonly gifted foods and they pair well together. By pursuing partnerships such as these the advertising of one partner can in turn assist the others with everybody profiting as a result.
It seems like every stadium these days has the name of a major company and race cars are covered in advertisements. When you hear what firms pay for this placement you may wonder what they are thinking, but the fact that they continue to do so year after year shows the reach that this sort of advertisement can have.
You may not be in a position to name any stadiums, but anywhere where large numbers of people gather is an opportunity to show off your business. . State fairs, concerts, and local festivals can all be a way to show off your products and meet your customers directly.
Whatever your product and whichever promotion channel you choose to go with, never forget your brand identity. Everything you put out is telling a story about your company and your product and the stronger that narrative is the more it is going to appeal to consumers in 2023. Keep it consistent and never lose that focus.
Remember that people want to find that next great brand that they can be excited about, the sort of product that they tell all their friends about. Whatever your method of promotion, be memorable, likable, and trustworthy. If these techniques are all wheels to help your business move, your brand is the tread that will let you keep moving even when others are stuck in the mud.