Most personal trainers only have a single income stream. And this is mainly money earned from training clients. However, relying on a single income stream can be risky for every personal trainer. For instance, your clients may suddenly decide to cancel their memberships or you may lose your job at the gym if you are an employee. And, if you happen to find yourself in these unfortunate circumstances, it will be extremely hard to stay on top of your bills. Therefore, it’s highly advisable to diversify your income. Diversifying your income will provide you with additional financial security. And the good news is, there are numerous ways of diversifying your personal trainer income. In this article, we will walk you through six methods of diversifying your personal trainer income and making more money.
Sell Digital Products
Selling digital products can be a great means of diversifying your income streams and bringing in additional revenue. When it comes to digital products, you can opt to sell them in the form of PDFs or videos, depending on your preferences and content creation skills.
These digital products can be e-books, workout guides or nutritional plans. For e-books, your target audience will be other personal trainers. As for workout guides and meal plans, you will be targeting any fitness enthusiast in your niche.
Once you’ve created your e-books, workout guides or meal plans, you can then proceed to sell them through your website, if it has an e-commerce function. If not, you can opt for a third-party hosting platform.
It’s worth pointing out that creating digital products will require a considerable investment in time and effort from your end. But from there, they will become a great source of passive income.
Become an Affiliate Marketer
Affiliate marketing is yet another money-making opportunity to pursue as a personal trainer. So, what exactly is affiliate marketing? Affiliate marketing refers to the process of promoting other parties’ products and then earning commissions from your efforts.
You simply need to find a product or service that you like and then promote it to others. If someone buys that product or service through your promotional efforts, you will earn a commission.
There are several fitness affiliate marketing programs out there, which you can join and earn decent commissions. Some of the notable ones include FanFuel affiliate program, ACE fitness affiliate program, NASM affiliate program, Titan Fitness affiliate program, Reebok affiliate program and TRX training affiliate program, just to name a few.
Sell Physical Products
There are thousands of people out there, who prefer working out from the comfort of their homes. Some would choose this method because of its convenience or other reasons. And, this group of people will need fitness equipment for exercising, making it yet another great market to venture into and earn additional income.
Some of the products and equipment that you can sell to this group of fitness enthusiasts include jump ropes, exercise balls, resistance bands, foam rollers, fitness trackers, weights, and workout supplements, just to name a few.
And, you don’t need to keep any products in stock or own inventory. You can simply use the dropshipping method, where the manufacturer will ship the product directly to the buyer. You will then earn a profit for every sale you make.
Become a Brand Ambassador or Influencer
If you have a large following on social media, then you should consider becoming a fitness influencer or a brand ambassador. As a brand ambassador, you will be promoting other brands’ products on your social media channels.
From there, you will be earning compensation for your efforts. The compensation can either be a flat rate or a percentage of the profits generated from the products. It all comes down to the agreement you have in place.
Create a Blog
If you have decent writing skills, then you should consider creating a blog. Once your blog is set up, you can then use it to generate money through paid membership forums, brand partnerships, advertisement space, or affiliate marketing.
But, we should point out that a blog is a long-term, income-generating strategy. It will take you several months or even longer before you can earn any decent returns from your blog. However, the possibilities are almost endless once it becomes successful.
Write for Other Blogs
If setting up a blog feels like too much for you or you simply don’t have the patience to wait several months before you can turn a profit from your blog, then you should consider writing for other blogs.
With hundreds of fitness magazines, websites, journals and blogs out there, fitness writers are always in demand. And as a fitness writer, you can be earning an average rate of $25 to $50 per hour.
To get into fitness writing, you just need to open an account on platforms like Upwork. From there, you can then begin to apply to some of the fitness-related writing jobs posted on the platform. Alternatively, you can directly pitch to publications and you stand a chance of getting hired.
As you can see, you have numerous ways of diversifying your personal trainer income and growing your fitness business. So, feel free to experiment with the different approaches we’ve discussed here and then choose one that aligns best with you and your business.