Last Updated on July 1, 2021 by David Baddeley
Last year Reels finally got introduced in Brazil. The response was massive. Since then it started making use and got hype in the form of popularity. People connected well to the concept and looked for more of such videos. The main aim was to grab more attention from the audience. Reels, a short form of video with only 15 seconds of room to create a link with others, was actually an inspiration from TikTok, another social media platform. Fame for Reels got real because of massive users and following on IGTV. However, after testing vids, a couple of months ago, advertisements were tested too. These ads were introduced in many countries including Germany, India, and Brazil.
Now those creators in Canada, the US, and the UK can showcase their services and products through reels, the rate of conversions has increased. By doing so, these creators can make more money in tough situations like pandemics. Just like stories on IG, you can use advertisements on Reels to make a living from home. However, advertisements on Reels can get shared and saved. Also, the creator of such content can market different products and services with a tag in the caption below stating it is a paid promotion.
Now that Reels have gained popularity, Instagram has created a strong ambiance for the content that could go viral on Reels. Since there is a use of ads or the primer for paid promotion, Reels have gotten more attention. It is because of several reasons. Firstly, it has become the source of income. Secondly, reach has increased relatively. Besides that, small businesses get a shout-out. What else do we need, right?
After the efficacious launch of advertisements on Reels, Instagram has plans of introducing it to more regions. However, there is no official news on how many people make use of Instagram Reels. But we can easily make a stance that soon after TikTok getting banned in India, this feature of Reels has significantly increased.
On the other hand, Facebook is also in the striving phase to redirect users from TikTok to IG. Creators who use Reels are making efforts to provide quality and meaningful content. Reason being, they know that the efforts will eventually be utilized and they’ll get paid. Last but not least, advertisements can report ads if they see an underlying problem.