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Why Alexa traffic curve and ranking system sucks

Sun, Jun 29, 2008

Ideas, New Technology, Tips and Tricks

In between the month of June I was addicted to Alexa information statistic service,as we know Alexa is a pretty old website service which is used to analyze various aspect of the site/blog and  rank of a websites/blogs.This ranking system/statistics of Alexa is based on it’s own different algorithm.Alexa encourages users to install a toolbar onto their computer and then they use the information from the database system to give a inappropriate ranking and false information about a particular website/blog! Alexa ranking and traffic curve lags by one week,i.e it won’t show any real time traffic stats! This post is about alexa system being inaccurate but I still can’t understand why people like to use alexa as a metric tool!

Anyway this is the screenshot of the traffic curve of blogote blog according to Alexa.

ALEXA_blogote_sucks

As you can see,the traffic line/curve is almost going parallel and doesn’t indicate much difference ,this means Blogote got a consistent traffic till June 23rd which is absolutely wrong!

To prove alexa system is false (I hate it now,It sucks),I have checked my Google analytics stats and from this Screen shot you can easily figure out that from June 16 and till June 18th this blog got massive amount of traffic,it is about 25 times more than the usual daily traffic.Their were 10k unique+ visits in those 3 days which is huge compared to the daily stats! The screenshot says it all!  But if alexa was right in gathering data and calculating the traffic then alexa system must have shown a rising curve but the curve didn’t shoot up!

 

Google_analytics_blogote

 

This clearly indicates that Google analytics data may be wrong or alexa system sucks in showing the right statistics.As we know Google analytics is considered as the most accurate traffic analyzing service available and moreover Woopra,Reinvigorate,shows the same statistics like Google analytics indication that Alexa system is wrong! 

The bottom line - Alexa is getting less and less accurate over time (their updates doesn’t help in providing accurate stats) and also your rank depends on people visiting your site with the Alexa toolbar installed.If they visit your visit frequently then you will get a good rank,frankly saying Alexa system is outdated.The traffic,ranking,comparing statistics sucks! You can use Alexa only to get an Idea on your traffic and nothing more than that.Don’t waste time or lose your heart by using alexa system.

Support Alexa sucks : Here is a non profit Alexa blog from a guy called ALEXA SUCKS who created a webpage on free blogspot to prove that alexa system of ranking web pages and other sites really suck and he wants to show/prove this to millions of people! I agree with him..

Let me know if you really care about alexa system and do you use it to analyze your blog stats ?

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14 Comments For This Post

  1. David Hobson Says:

    Alexa has always sucked and even more so since they changed there ranking system. My traffic keeos going up and so does my ranking. Surely an increase in traffic should result in a lower ranking not a higher one.

  2. Rockstar Sid Says:

    @David Hobson - hehe.. True! An increase in traffic should result in a lower ranking not a higher one.. I completely agree with you :-)

    Thanks for passing by!

  3. ajay Says:

    my blog’s traffic is constant over a period of time and my blog’s alexa rank is keep going up….
    i think alexa is also good.
    i don’t want to comment on google website analysis service

  4. Siddharth Says:

    Cant say abt relevancy
    but I dont like alexa

  5. Ben Says:

    I am with Siddharth, I am not trusted in Alexas analytics

  6. Madhur Kapoor Says:

    Ever since they changed there system. My rank has been same. No increase/no decrease . WTF .. IT is certainly not reliable

  7. ArpitNext Says:

    I never cared abt this and n’t willing to do so in future . But , I love GoogleAnalytics !! Its gr8 .

  8. abhishek Says:

    g8 research done buddy..i agree with you alexa is really getting worse day by day.

  9. ken-G Says:

    I use google analytics but didnot have belief on alexa rankings :). They sure are messed up

  10. OPENGIGA Says:

    I talked about this Alexa rank matter with an keywords experts but they told me Alexa sometimes providing wrong information and rank based different manners and it’s depends with many things.

  11. stratosg Says:

    well not only they are not reliable but i must add one more thing. If you use an advanced anti-trojan on your system (such as iolo’s system mechanic) you will see there is a “trojan” called alexa on a default win xp installation (!!) that monitors your surfing.

    PS: i lost you there for a few days sid!! :D

  12. Rajaie AlKorani Says:

    I always knew that Alexa was nothing more than junk, but I still like to see my blog’s rank improving every couple of weeks :)

  13. narendra.s.v Says:

    well lot of people are saying that alexa is too old and better not to consider it coz we have much better analytics :D

  14. Nirmal Says:

    You are true to an extend, but the fact that Alexa has a different stats system, it doesnot show direct number of visits instead the reach. I’m also not a big fan of Alexa, but the fact that you got a small rise in Alexa stat indicates its true to some extend. I would like to see you ranking on that same day.

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