ACT Fibernet Reinvents With Its New Brand Identity

As India’s largest fiber broadband ISP, ACT Fibernet is now evolving. 

This week, ACT Fibernet has launched its new brand identity by unveiling a new logo and a tagline.

Speaking at the launch event, Sunder Raju — ACT founder — revealed: “I had to reinvent myself two times.” And then went onto explain how reinventing yourself — to be a fluid person — is a key challenge in life.

This resonates with ACT Fibernet as the company has been reinventing regularly. They were the first to bring 1 GBPs speed to the consumers.

In fact, this rebranding initiative is going to create clarity as ACT Fibernet will categorically expand its products and service offerings. 

In 2019, ACT is introducing ACT Advantage Entertainment, ACT Advantage Gaming, ACT Advantage Speed, ACT Advantage Service, ACT Advantage Smart Cities, and ACT Advantage community.

There’s More…

To deliver a better content experience, ACT Fibernet is partnering with content partners like ZEE 5 and Sony LIV.

Plus, the company is working with popular gaming cafes, gaming OEMS, and publishers to provide a quality gaming experiences.

A 24/7 call centre with a unified call centre number will be available soon.

This year, working closely with the government, ACT Fibernet aims to complete 5000+ WiFi hotspots.

These updates reveal the mission of the company: to delight the customers.

New Logo Meaning

The new ACT logo represents the brands ethos — sharp, futuristic, innovative, exciting, creative, and modern.

The tagline — Feel The Advantage — shows a powerful expression of the brand’s mission, value, and commitment.

Speaking about the new identity, Bala Malladi — CEO of ACT Fibernet — shares: “We strongly believe that our new brand identity reflects this value and commitment we have towards our customers.”