After designing a newer version of SkyDrive app for iPhone, iPad and iPod Touch users, the folks at Microsoft submitted the app to the iTunes App Store for Apple’s seal of approval. What happened next is a tale to tell. Apple rejected and blocked Microsoft SkyDrive app from the App Store.
Every iOS developer knows that Apple takes a percentage of revenue generated through apps. If an app is priced at $1, Apple gets 30% of the revenue — 0.30c, in this case. That’s a common business practice, but SkyDrive app is completely free to download, yet Apple decides to block it.
The reason is simple. The new version of Microsoft SkyDrive app makes it easier for users to subscribe to SkyDrive. In other words, users who want to buy more storage space on SkyDrive can use the iOS app, but the 100% profit goes to Microsoft.
This didn’t go well with Apple.
Apple then demanded 30% cut of subscription revenue, and they want this revenue even if the SkyDrive user switches to Android or Windows smartphone. This was certainly a lot of money — millions, so to speak — for Microsoft to agree.
Microsoft didn’t want to grease Apple’s palm with more money.
The fight between the two giants has left users hanging in the air. There’s no way to sync files, if an app will be designed for a particular smartphone. Microsoft can probably follow the footsteps of Hulu. If you remember, companies like Hulu and Dropbox faced similar issues — Apple demanded these companies to comply with their 30% revenue demand.
Hulu removed all the subscription links from their iOS app, with a profound note that users can visit Hulu.com on their PC to subscribe. Even Dropbox followed a similar strategy. It’d be best if Microsoft removes all the subscription links from their app, and replace this with a note requesting users to use web version to buy more space, if they want to.
Related: Sync Specific Files on SkyDrive
Via The Next Web