Google’s Music Store Offers Extended Song Preview, Music Download And Cloud Storage. Will it Succeed Against iTunes?


The buzz around Google’s yet to be launched music store is getting stronger. A new article in the magazine (Billboard magazine) reveals a lot more about this venture from Google. Most interesting is perhaps the fact that unlike many other services that failed to stand up to the might of iTunes, Google’s store can actually challenge Apple’s legendary music marketplace.

For starters, you should know that Google is not offering anything radically different from the iTunes model. But their store will be run entirely from the browser and moreover, there will also be an option of a cloud storage locker for a nominal yearly fee. From this any music you have bought can be streamed to any browser anytime, for no additional charges.

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It has also been revealed that there will be key social elements in the Google store. You will be able to share playlists with friends and this makes the ‘one free play’ option even more interesting. Plus it is a good guess that Google’s upcoming social network project will also play a role in this.

Google Music Vs. iTunes

Music may also be downloaded to mobile apps for offline access. But perhaps in a pretty audacious move, Google aims to provide ‘one free play’ of a song to all users. Apple iTunes allows only 30 second clips to be played, which will also be the case with the Google store after you have listened to the song once. iTunes may be extending the preview clipping limit, but a full play option is nowhere in its plans.

So it does seem like the music store has enough in its locker to succeed, doesn’t it? But despite the fact that iTunes has not yet utilized the cloud, be very sure that it will still be the online music store to beat!

After all iTunes has been so successful because of a number of devices (i-devices to be precise) and the strong agreements with most major music labels. How is Google planning to emulate that?

It has been stated that Google’s service will scan your hard drive for any music (not just legally purchased stuff) and put it online for sharing with others. What will the labels have to say if this is true?

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