Millions of internet users visit YouTube every month, as you already might know that. It can be seen through the site’s imposing statistics but one can also notice that the site has grown very quickly in few years.
ComScore reports that YouTube has come a long way from when it started. The average visitor to Google videos will watch around 100 clips a month and these videos will mainly feature YouTube videos. And to top that, around 145 million individuals visit Google video sites and YouTube for that matter every month. This is proven by the site garnering around 43.1% of online videos watched overall.
But regardless of these statistics, you might realize that YouTube has made few changes with the site. If you would look at its homepage, which most of you probably rarely see since links and embedded videos redirects to the videos you want to watch. The webpage is usually populated with user-generated content, perhaps adhering to its original mantra ‘Broadcast Yourself!’ Although the site’s premium content is more profitable for ads and can even be sold directly to YouTube’s audience.
In the meantime, a rival video website Hulu, who holds a distant second place and only holds around 3.5% of online viewers, has been reported to have a subscription service called “Hulu Plus” which is available in the US. The service provides full access to Hulu’s video archive while the free service only allows for 5 most recent episodes of a chosen show.
Last year, there were rumors of a YouTube subscription service although the site has made other ways in order to transcend its homegrown vibe including full length movies and television classics like Star Trek and some attempt to sell video rentals.
But it seems that YouTube is not keen on promoting premium accounts and remains to stay true to its viewers and shows what’s popular and some video suggestions in relation to your viewing habits. Perhaps there’s nothing wrong with premium accounts, just like Hulu Plus is or is planning on doing, but it seems the stress and problems related to premium accounts is something that YouTube developers doesn’t want.